Final Solution
We went with concept 1 because of the flexibility of it’s 300x250 format and how it showcased top titles while still conveying variety. The design also allowed for easy implementation of personalized messaging and motion.
Challenge
Find an engaging way to showcase a wide variety of audiobooks and drive new subscriptions.
Solution
A simple interactive ad that showcases their top selling titles.
We all fall victim to the above fallacy more often than we like to admit. If bookstore owners didn’t know this, they wouldn’t be lining their front shelves and towering glass windows with a collage of book covers specifically designed to bait curious passer-byers.
We borrowed visual cues from the visual experience of viewing book covers on store shelves and applied them to an interactive experience for Audible.
Our first concept was a simple carousel of top selling book covers, housed in a 300 pixel by 250 pixel banner. The design also featured an additional “shelf” of titles bordering the bottom.
Concept two was also 300x250 pixels but included a 10 by 10 grid of book covers that could be panned through in four directions using click/drag or touch.
Full screen and responsive, the third concept was designed for mobile devices and included the ability to swipe through different covers and relevant text.
We went with concept 1 because of the flexibility of it’s 300x250 format and how it showcased top titles while still conveying variety. The design also allowed for easy implementation of personalized messaging and motion.